SEO & Growth Lead

Tim Nguyen

SEO & Performance Ads

Rank Fast, Rank Smart, Scale Efficiently.

Bridging data with content strategy to drive high-conversion growth trajectories.

Tim Nguyen Avatar

The Growth Framework

1. Research

Market gap & detailed keyword mapping.

2. Architecture

Topical clustering & robust tech foundation.

3. Optimization

Conversion tracking & search intent alignment.

4. Scaling

Aggressive paid amplification & automated reporting.

Organic Growth Engine SEO

  • ArchitectureSemantic HTML structures & Content Frameworks
  • TechnicalDeep Technical Audits & Schema Implementation
  • AnalyticsSearch Console & Real-time Intent Mapping

Paid Acquisition Engine Performance Ads

  • ChannelsGoogle Ads, Facebook Ads, TikTok Ads
  • Display NetworksProgrammatic & Native Networks
  • OptimizationA/B Testing, Audience Targeting & ROAS focus

Topical Authority & Entity Model

Example: Tinhhoavothuat.com Semantic Architecture

Martial Arts (Pillar Entity)
MMA / UFCEvent-driven
Gear ReviewsCommercial
Fighter BiosInformational

Specialized Expertise

  • Grey & High-Volume Niches Navigating volatile environments with aggressive scale.
  • Media Buying & Tracking Expertise in Multi-channel Media Buying (Search, Native, Social) with advanced attribution setup using GA4 Measurement Protocol.
  • Leadership & Team Management Experienced in leading cross-functional teams (Content, Design, Dev). Proven ability to mentor juniors and streamline workflows for high-performance execution.

Verified Impact & Scale

SAY2TV

Sports Livestream Platform
2.9M
Total Users
-34% CPA
-21% CPC
Figure 1: GA4 data showcasing 2.9M Users for SAY2TV

Tinhhoavothuat.com

Martial Arts Niche
94.4K
Organic Clicks
6.7M Reach
Figure 2: GSC growth trajectory for Tinhhoavothuat.com

Vebongdaonlinevn.com

Real-time SEO Strategy
92.2K
Organic Clicks (12 months)
1.76M Impressions

Chiến lược: SEO On-page tập trung vào Topical Authority và Entity. Tối ưu hóa các truy vấn Trend-driven ('trực tiếp bóng đá', 'lịch thi đấu hôm nay').

Kỹ thuật: Sử dụng AI (ChatGPT) để scale nội dung và quản lý Real-time Search Intent.

Figure 3: Maintained stable organic impact for Vebongdaonline

Nudevn.com

Content Automation & Technical Architecture
650K
Organic Clicks
0 VND Ads Spend

Mô tả: Built a self-sustaining content ecosystem using automated internal linking and schema structures, achieving 650K+ organic clicks with zero marketing budget.

Figure 4: Automated long-term growth pattern for Nudevn

Data Analytics & Tracking

Live ROI Tracking
GA4
Avg ROAS3.2x
Acq Cost-45%
Conv Rate12.8%

Recommendations

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Professional Timeline

Search Engine Optimization Team Lead Oct 2021 - Present

Công Ty TNHH 3MA Sport

Leadership Expansion: Transitioned to On-site Lead in June 2025
  • Strategic Keyword Intelligence: Leading portfolio management and gap analysis to capture high-value content opportunities.
  • Technical SEO & Auditing: Performing comprehensive site audits and link geometry analysis to maximize organic visibility.
  • Growth Strategy: Delivering content recommendations and technical improvements using GA4, GSC, Ahrefs, and Semrush.
  • Cross-functional Leadership: Collaborating with content and development teams to streamline SEO-centric workflows and reporting.
  • Skills: SEO Strategy, CSS, HTML, Team Mentorship, Technical Auditing.

Search Engine Optimization Executive May 2025 - Jan 2026

Freelance Project • Concurrent Phase

Focused on specialized niche optimization and performance auditing for independent clients.

SEO Executive Aug 2020 - Oct 2021

UPTOPZ • Ho Chi Minh City

  • Keyword research and optimization of content.
  • Creating high-quality SEO content.
  • Conducting on-site and off-site analysis of web SEO competition.
  • Skills: Search Engine Optimization (SEO)

Online Marketing Assistant May 2017 - Dec 2017

Saigon Films • Ho Chi Minh City

  • Design Website via WordPress Platform.
  • Content Editor and Copy Writing.

Trainee Mar 2017 - Jun 2017

Sacombank Career • Long Xuyên City

  • Sales trainee.
  • Visiting potential customers for new business.
Growth Stack
Ahrefs SEMrush Google Analytics 4 Looker Studio PropellerAds WordPress 3MA Sport